Enticing to all the senses, the aroma of fiery spice blends with the mellowness of Jack Daniel's and a hint of red hot cinnamon. The result is a sweet, hot cinnamon kick that complements the smooth and delicious taste of Jack Daniel's, giving you a unique finish full of unmistakable character.

Mellowed drop by drop through 10-feet of sugar maple charcoal, then matured in handcrafted barrels, Jack Daniel's Tennessee Whiskey doesn't follow a calendar - it's only ready when tasters say it is. Judged by the way it looks, by its aroma and of course, by the way it tastes. It's how Jack Daniel himself did it over a century ago. And how it's still done today.